Verdana Wellness
Verdana Wellness PROJECT INFO Verdana Wellness is a fictional nutrition coaching brand, built as a design exercise to solve a specific and common problem: how do you design a page for someone who has been sold to before, and didn’t buy it? Verdana herself — the coach, the voice, the persona — was invented for […]
Covertree Maple Software Playbook
Covertree Maple Software Playbook PROJECT INFO Covertree Maple is an insurance automation platform built for manufactured housing operators. The work focused on clarifying coverage models, compliance tracking, and business outcomes. The result is a clear communication system that supports trust and operational confidence. (In collaboration with Deck Doctors) Landing Page